UFRA
Guide
Bachelor Commerce & Marketing

Bachelor Commerce & Marketing

The Bachelor of Business Administration in Marketing trains professionals who can understand a market, build a strong brand, and convert demand into sales, in a highly digitalized and fiercely competitive environment.

The programme at a glance

3 years

Bachelor 1 as common core, then Marketing in year 2 and 3

180 ECTS

60 per year, 30 per semester, in whole credits per subject

2 diplomas

Bachelor Commerce and Digital Marketing (ESG) · Bachelor's Degree (UFRA)

3 capstones

One integrative professional project every year, defended before a panel

Post-Bac

Or parallel admission into year 2 or 3

4 tracks

Digital & Growth, Brand, Sales, Customer Experience

Degree awarded

UFRA

Bachelor's Degree in International Management and Trade, Marketing Track

Awarded by UFRA — degree accredited by the State of Côte d'Ivoire

Exit level

Bac+3

Partner

Bachelor Commerce and Digital Marketing

Awarded by ESG Paris

Visit ESG Paris

The programme's promise

The program follows a rigorous progression.

  • •First year, common core laying the foundations: management, accounting, law, economics, marketing, digital tools;
  • •Second year, Marketing track: consumer behavior, market research, brand management, community management, CRM, GDPR;
  • •Third year, full specialization covering the topics that make the difference in today's market: UX and service design, marketing analytics (SEO, SEA, automation, growth), content strategy and influence, sales force management.

Programme objectives

  • •Provide a solid foundation in management, business administration, economics, and law, complemented by marketing expertise;
  • •Master strategic and operational marketing, from market research to the commercial action plan;
  • •Develop digital skills: SEO, SEA, automation, community management, analytics, and desktop publishing;
  • •Train students in sales, negotiation, and sales force management;
  • •Ensure rapid professional integration through internships, capstone projects, and real-world simulations.

Highlights

  • •Dual degree: Bachelor Commerce and Digital Marketing (ESG) and Bachelor's Degree in International Management and Trade, Marketing Track (UFRA), accredited by the MESRS;
  • •A capstone project every year: an integrative project defended before a mixed panel of faculty and professionals;
  • •Comprehensive digital skills: SEO, SEA, automation, growth, community management, analytics, and desktop publishing;
  • •Daytime classes, full-time program, with a mandatory internship in Bachelor 3;
  • •ICAD professional certificates attached to the diploma: sales management, digital marketing, e-commerce.

Graduate skills

Understand the market

Conduct market research, analyze consumer behavior, and extract actionable insights.

Position and create

Build a positioning, a marketing mix, and a strong brand; innovate on the offering.

Attract and convert

Drive acquisition: SEO, SEA, automation, growth, digital advertising, content, and influence.

Sell and negotiate

Prospect, negotiate, run a distribution network, and manage a sales force.

Build loyalty

Leverage a CRM, map the customer journey, and design a quality customer experience.

Measure and decide

Track marketing KPIs, use analytics and digital tools, and deliver a recommendation.

Registration

Entry level

Post-Bac or parallel admission into year 2 or 3

Download the brochure

Practical information

Format

Daytime classes, full-time program

Duration

3 years

Campus

Cocody Riviera 3, cité coprim2, rue E139

Language

French

Admissions

Post-Bac or parallel admission into year 2 or 3